Media Technique of the New Age- Instagram Story

Instagram launched Stories in August 2016, although at first it was criticised as a knockoff idea of Snapchat, it still managed to thrive and make its way through millennials and social influencers. Now, it had topped 300 million daily users according to Facebook's statistic report.

How Stories works?
To explain it in the most simplistic way, it allows users to post photos and videos which will vanish after 24 hours. However, since it was released in 2016, it has been ever-evolving. Now, users can post polls, ask questions, throw out quizzes and live streaming. It allows Instagrams users to interact with their followers, somehow creates an illusion of closeness to someone you might have never seen or talk to in real life. For business accounts, potential customers can even swipe up directly from one story and link to the product's webpage. It is a convenient and "almost-free" advertising tool for businesses.


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