The Medium is the Message: Spotify & Ads technical analysis
Since the year 2015, I've become an avid Spotify fan and I absolutely adore it. Being a millennial means that I have experiences with collecting CDs. I still remember every single Christmas, the only thing I put on my gift list was name of a single album that I had probably had my eyes on for a while. I had an entire shelf dedicated to all my collections and my mum just couldn't stop nagging about it. To me, music is essential in my everyday life, it is impossible for me to imagine living without any soundtrack. However, a few years later, iPod arrived. Though, I stayed loyal to my Walkman until a teacher brought me an MP3 player as a parting gift. That was the beginning of me entering the infamous pirate downloading business. I was greedy, my hunger for music was enormous that, obviously, my pocket money cannot be sustained. For a broke teenager, the pirate websites were basically, heaven on earth! My PC was almost constantly on and downloading tons and tons of music 2...