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目前顯示的是 10月, 2019的文章

The Medium is the Message: Spotify & Ads technical analysis

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Since the year 2015, I've become an avid Spotify fan and I absolutely adore it. Being a millennial means that I have experiences with collecting CDs. I still remember every single Christmas, the only thing I put on my gift list was name of a single album that I had probably had my eyes on for a while. I had an entire shelf dedicated to all my collections and my mum just couldn't stop nagging about it. To me, music is essential in my everyday life, it is impossible for me to imagine living without any soundtrack. However, a few years later, iPod arrived. Though, I stayed loyal to my Walkman until a teacher brought me an MP3 player as a parting gift. That was the beginning of me entering the infamous pirate downloading business. I was greedy, my hunger for music was enormous that, obviously, my pocket money cannot be sustained. For a broke teenager, the pirate websites were basically, heaven on earth! My PC was almost constantly on and downloading tons and tons of music 2...

Media Technique of the New Age- Instagram Story

Instagram launched Stories in August 2016, although at first it was criticised as a knockoff idea of Snapchat, it still managed to thrive and make its way through millennials and social influencers. Now, it had topped 300 million daily users according to Facebook's statistic report. How Stories works? To explain it in the most simplistic way, it allows users to post photos and videos which will vanish after 24 hours. However, since it was released in 2016, it has been ever-evolving. Now, users can post polls, ask questions, throw out quizzes and live streaming. It allows Instagrams users to interact with their followers, somehow creates an illusion of closeness to someone you might have never seen or talk to in real life. For business accounts, potential customers can even swipe up directly from one story and link to the product's webpage. It is a convenient and "almost-free" advertising tool for businesses.

Analysing ETtoday, a Taiwanese Media Company

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Advanced Media W2 1120 17 0003 Rhoda Rong Huang   Now called ETtoday, was once recognised as the EBC News during the year 2000 to 2008.  However, after it was sold to CHUNGHWA United Telecom Group, the name was changed into NOWnews, later on, became another online news outlet.   In November 2011, Eastern Media International reestablished a new online media outlet as the ETtoday. Furthermore, in April 2014, partly separated from its mother company the EMI, ETtoday Co., Ltd. became the owner of the ETtoday news outlet and has been running it ever since.   The unique business model of this media outlet is that it engages its followers from several different perspective and interests. As ETtoday tries to run the news outlet more like a social media community. It divided its news into various types of "clouds", easier for followers to choose from their own likes and dislikes. For example, there is "travel clouds", "instant news", "sport clouds...